Free tool · 2 minutes

What is a leaner, smarter stack worth?

Move the sliders to match your situation. The calculator estimates what you could save by consolidating overlapping tools and automating repetitive work, and how fast the investment pays back.

Marketing Stack ROI Calculator

Your stack
Duplicate tools, unused seats and features you pay for twice. Not sure? 20% is a conservative starting point.
Your team
Investment
Estimated annual opportunity €0
Licence savingsValue of time saved
Licence savings / year€0
Time value / year€0
Hours freed / year0 h
Average cost per tool€0
First-year ROI0%
Payback period–

Indicative estimate only. Licence savings assume 70% of identified overlap is realistically recoverable. Time value assumes 46 working weeks per year. Actual results depend on your contracts, data and processes.

How the estimate works

Two levers, one number

Licence savings

Annual spend × share of overlapping or unused licences × 70% realisation rate. Overlap typically comes from duplicate tools, unused seats and features paid for twice.

Time value

Team size × weekly hours on repetitive work × 46 weeks × share automatable × hourly cost. Freed time is capacity you can redirect to strategy and creative work.

Not sure about your hours? Try the Automation Gap Finder →