Farhad Omed
MarTech Lead
Farhad Omed is an expert in optimizing marketing technology stacks, combining AI and data-driven strategies to streamline integration, enhance execution, and deliver measurable ROI.
About us
Infinite insight. Unstoppable growth.
We are a team of martech architects, automation engineers and AI specialists. We help marketing teams turn fragmented tools into one connected growth engine, and make sure people actually use it.
Our story
Why we started Infini8
We kept seeing the same pattern: ambitious marketing teams with impressive tool stacks, yet stuck in spreadsheets, manual exports and reports nobody fully trusted. Every new tool promised to fix it. Most added another layer of complexity.
Infini8 was founded to break that cycle. Not by adding more tools, but by re-architecting the ecosystem around data, automation and AI. Our name says it: the 8 turned sideways is infinity, a loop of continuous improvement where every cycle makes your marketing smarter.
Mission
We forge the future of marketing by turning fragmented tools into a unified, AI-powered growth engine.
Diagnose
An objective view of your stack, data and opportunities.
Decide
A prioritised plan with a business case.
Build
Integrations, automations and AI workflows that work.
Adopt
Skills and routines that make change stick.
What we stand for
Our values
Four principles that shape every engagement, from the first call to the final handover.
Architecture before AI
AI amplifies whatever it sits on. We fix the foundation first, so AI amplifies clarity instead of chaos.
Independent by design
We don’t resell licences or take referral fees. Our only incentive is your result.
Builders, not just advisors
The people who give the advice are the people who implement it. No hand-offs, no lost context.
Leave teams stronger
Success is when your team runs, owns and improves what we built together, without us.
Our expertise
We grew up with MarTech, wave by wave
Our experts and consultants have extensive knowledge of the entire MarTech spectrum. We didn’t just watch it evolve, we built with every generation of it. That is why we know how each layer connects to the next.
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01
Marketing automation
From the first nurture flows to complex, multi-step journeys across email and channels.
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02
Personalisation
Relevant content and offers for every segment, and eventually for every individual.
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03
Customer data platforms
One customer view connecting CRM and marketing, so data can actually be activated.
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04
Next Best Action
Models that decide the right message, channel and moment, as we built with Eneco.
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05
RPA
Software robots that take over repetitive work between systems, like our ATS automation.
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Now
AI-driven MarTech
AI that qualifies, drafts, predicts and decides, built on everything above, as with DPG Media.
Our team
We are here to help
Behind Infini8 is a small team of MarTech specialists who have lived through every wave of marketing technology, not from the sidelines, but inside the projects. We have built automation journeys and personalisation programmes, connected customer data platforms to CRM and marketing, designed next-best-action models and automated the work between systems with RPA. Today, we bring all of that experience to AI-driven MarTech.
That history matters. It means we know which promises hold up in practice, where integrations tend to break, and what it takes for a team to truly adopt new technology. We work as an extension of your team: close, honest and hands-on, from the first audit to the moment your people run it themselves.
Redouan
RPA Lead
Redouan specializes in leveraging AI to unlock insights from complex marketing stacks, ensuring technology translates into real growth.
Kajal
Sr. Project Manager
Kajal understands client needs and turns them into clear plans, realistic timelines and well-run projects. Kajal makes sure every implementation lands on time and delivers what was promised.
Have a question about your stack? Talk directly to one of our specialists.
Talk to a specialistTrack record
Impact in complex environments
90+AI-driven funnels built for DPG Media
1000+Candidate profiles enriched automatically
4Services in one continuous loop
3Free self-service tools to start with
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