Free tool · 3 minutes

How AI-ready is your marketing team?

Answer ten quick questions across five dimensions. You’ll get a readiness score, your maturity level and practical advice on where to focus first.

10 questionsMultiple choice
5 dimensionsStrategy, data, tech, process, people
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AI Readiness Quiz

Question 1 of 10
Strategy Question 1

How clearly is AI tied to your marketing goals?

Strategy Question 2

Who owns AI decisions in marketing?

Data Question 3

How unified is your customer data?

Data Question 4

How much do you trust your marketing data?

Technology Question 5

How well do your marketing tools work together?

Technology Question 6

How much of your stack do you actually use?

Process Question 7

How are repetitive marketing tasks handled?

Process Question 8

How do you measure campaign performance?

People Question 9

How comfortable is your team with AI tools?

People Question 10

What happens when you introduce a new tool?

0out of 100
Your maturity level

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Where to focus first

Discuss my results About the AI Audit

This quiz gives an indicative score based on your own assessment. For an evidence-based benchmark, see our Full-Stack AI Audit.

The model behind the score

Five dimensions of AI readiness

Strategy

Clear goals, ownership and budget for AI in marketing.

Data

Unified, trusted customer data that AI can use.

Technology

A connected stack that is used to its potential.

Process

Automated workflows and measurable performance.

People

Skills, confidence and adoption across the team.

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